ADM's market share in 2012, fell to 14.7 percent compared with 2011, which was touched 15.7 per cent. Amelia describes the market share dropped because it could not meet the demand.
In addition, a survey conducted by ADM, the Indonesian consumers are still fond the "seven-seaters" vehicle up to five years into the future.
In addition, it also uses the concept of baggage in Ayla, drived by the Indonesian culture, ie, like shopping and tons of stuff. However, the Ayla production is still constrained by regulation which is still problematic with editorial and need revision.
Source : republika.co.id